Impressum

Legal Notice

Information in accordance with § 5 E-Commerce Act, § 14 Company Code, § 63 Industrial Code and disclosure obligation according to § 25 Media Act.

Trendshirt24.com

Andreas Mautner

St.-Veiter-Straße 99,

8046 Graz, Austria

Object of the company: Trading activities with the exception of regulated trading activities

UID number: ATU49996508

GLN: 9110033393695

GISA: 35918523

Phone: +4366473708198

E-mail: support@trendshirt24.com

Member of: WKO

Professional law: Trade regulations: www.ris.bka.gv.at

Supervisory authority/commercial authority: Municipality of the City of Graz

Job title: Internet trading

Awarding country: Austria

Contact details of the person responsible for data protection

If you have any questions about data protection, you will find the contact details of the person or body responsible below:

Andreas Mautner

St.-Veiter-Straße 99, 8046 Graz, Austria Email

address: support@trendshirt24.com

Imprint: https://www.trendshirt24.com/impressum/

EU dispute resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the online dispute resolution platform (OS platform). Consumers havethe option of submitting complaints to the European Commission's online dispute resolution platform at

https:/ec.europa.eu/consumers/odr/main/index.cfm?event=main.home2.show&Ing=DE. You will find the necessary contact details above in our legal notice. However, we would like to point out that we are notwilling or obliged to to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the content of this website

Weare constantly developing the content of this website and endeavor to provide correct and upto- date information. Unfortunately, we cannot acceptany liability for the accuracy of all content on this website, especially that provided by third parties. As a service provider, we are not obliged to monitor the information transmitted or stored by you or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information in accordance with the

general laws due to judicial or official orders remain unaffected even in the case of our nonresponsibility.

If you notice any problematic or illegal content, please contact us immediately so that we can remove theillegal content. You will find the contact details in the imprint.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites, as we had and have no knowledge ofillegal activities, we have not noticed any such illegal activities and we would remove links immediately if we became aware of any illegal activities.

If you notice any illegal links on our website, please contact us. You will find the contact details in the Legal Notice.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. Please ask us before distributing, reproducing or exploiting the content of this website, for example by republishing it on other websites. If necessary, we will prosecute the unauthorized use of parts of the contents of our website.

If you find any content on this website that violates copyright law, please contact us.

Picture credits

The images, photos and graphics on this website are protected by copyright.

The image rights are held by:

The images, photos and graphics on this website are protected by copyright.

All texts are protected by copyright.

Source: Created with the imprint generator from AdSimple

Privacy policy

Introduction and overview

We have prepared this privacy policy (version 17.01.2024-122703917) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and whatlawful options you have. The terms used are to be understood as gender-neutral.

In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Where it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible by providing explanations that are as concise, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection. | hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know. If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the legal notice.

Area of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1.GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes

All online presences (websites, online stores) that we operate
Social media presences and e-mail communication
Mobile apps for smartphones and other devices

In short, the privacy policy applies to all areas in which personal data is processed in the company in

a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNGCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at

https://eur- lex.europa.eu/legalcontent/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6(1)(b) GDPR): To fulfill a contract or pre-contractual We process your data in order to fulfill our obligations to you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6(1)(f) GDPR): In. the case of legitimate interests that If we do notrestrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

As a rule, we do not have any other conditions such as recording in the public interest, the exercise of official authority or the protection of vital interests. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
In Germany, the Federal Data Protection Act (BDSG) applies.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:

Andreas Mautner

St.-Veiter-Straße 99, 8046 Graz, Austria EMail:

support@trendshirt24.com

Imprint: https://www.trendshirt24.com/impressum/

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, weare legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to storeit.

Wewill inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you havea right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:
the purpose for which we carry out.the processing;
the categories, I.e. the types of data that are processed;
who receives this data and, if the data is transferred to third countries, how security can be

guaranteed;

how long the data will be stored;
the existence of the right to rectification, erasure or restriction of processing

and the right to object to processing;

that you can lodge a complaint with a supervisory authority (links to these authorities

can be found below);

the origin of the data if we have not collected it from you;
whether profiling is carried out, i.e. whether data is automatically analyzed in order to

create a personal profile of you.

According to Article 16 GDPR, you have a rightto rectification of data, which means that we must correct dataif you find errors.
According to Article 17 GDPR, you have theright to erasure ("right to be forgotten"), which

specifically means that you may request the erasure of your data.

According to Article 18 GDPR, you havethe right to restriction of processing, which means

that we may only store the data but not use it any further.

According to Article 20 GDPR, you havethe right to data portability, which means that we will

provide you with your data in a commonly used format upon request.

According to Article 21 GDPR, you havethe right to object, which will result in a change in the

processing after enforcement.

If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. Wewill then check as quickly as possible whether we can legally comply with this Objection:
If data is used for direct marketing purposes, you can object to this type of data

processing at any time. We may then no longer use your data for direct marketing.

If data is used for profiling purposes, you can object to this type of data processing at

any time. We may then no longer use your data for profiling.

Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you

can lodge a complaint with the data protection authority at any time if you believe that the

processing of personal data violates the GDPR.

In short: You have rights - do not hesitate to contact the responsible office listed above! If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr. Andrea Jelinek

Address: Barichgasse 40-42, 1030 Vienna

Telephone no.: +43 1 52 152-0

E-mail address: dsb@dsb.gv.at

Website: https:/www.dsb.gv.at/

Affected persons

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone

When youcall us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number. May subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data will be deleted as soon as the business case has been completed and legal requirements permit.

e-mail

If you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

When you communicate with us using an online form, data is stored on our web server. and, if necessary, forwarded to one of our e-mail addresses. The data will be deleted as soon as the business case has been completed and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it for purposes relating to the business transaction;
6 para. 1 lit. b GDPR (contract): It is necessary for the performance of a contract with you

or a processor, such as the telephone provider, or we need to process the data for precontractual activities, such as the preparation of an offer;

6 para. 1 lit. ‘ GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional manner. This requires certain technical facilities such as e-mail programs, exchange servers and mobile network operators in order to operate

communication efficiently.

Data processing agreement (DPA)

In this section, we would like to explain what a data processing agreement is and why it is needed. Because the word "data processing agreement" is a bit of a mouthful, we will often only use the acronym DPAin this text. Like most companies, we do not work alone, but also use the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body which processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) — Data controller (we as a company and

Client) —> Processor (service provider such as web host or cloud provider)

Content of an order processing contract

As mentioned above, we have concluded a DPA with our partners who act as processors. This states above all that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although the electronic conclusion of the contract is also deemed to be "in writing" in this context. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

Commitmentto us as the responsible party
Obligations and rights of the controller

Categories of data subjects

Type of personal data
Nature and purpose of data processing
Purpose and duration of data processing®

Place of data processing

Furthermore, the contract contains all obligations of the processor. The most important obligations

are

Ensure data security measures
take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing directory
cooperate with the data protection supervisory authority at its request
carry out a risk analysis in relation to the personal data received® Sub-processors may

only do so with the written consent of the controller be commissioned

You can find out what such an AVV actually looks like at

https://www.wko.at/service/wirtschaftsrechtgewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html. A sample contract is presented here.

What are cookies?

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser.

Thesefiles are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you

visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data.

The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

Name: _ga

Wert: GA1.2.1326744211.152122703917-9

Intended use: Differentiation of website visitors

Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie

At least 50 cookies per domaine At

least 3000 cookiesin total

Whattypes of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Essential cookies

These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping cart is not deleted even if the user closes their browser window.

Purposeful cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies

These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying. When youvisit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years. You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies. If you wantto find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome Safari:

Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computerInternet

Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, therearestill very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

What is web analytics?

Weuse software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processedby the respective analytics tool provider (also known asa tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For a limited period of time, we show you two different offers. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we havea clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

Whatdata is processed?

Exactly which data is stored depends, of course, on the analysis tools used. As a rule, however, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected is stored in pseudonymized form. This means that you cannotbe identified as a person.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

Wewill inform you about the duration of data processing below if we havefurther information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also havethe right and the option to withdraw your consent to the use of cookies orthirdparty providers at any time. This works either via our cookie management tool or via other optout functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools. In addition to consent, we havea legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we recognize errors on the website, can detect attacks identify and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Facebook Conversions API privacy policy

Weuse Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at

https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcbOfddf_en.

In addition, Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook Conversions API in the privacy policy at https://www.facebook.com/about/privacy.

Google Analytics privacy policy

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, by combining various Technologies such as cookies, device IDs and login information, you can be identified as a user across different devices. This means that your actions can also be analyzed across platforms.

For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about which data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. These measurements and analyses are based on a pseudonymous user Identification number. This number does not contain any personal data such as name or address, but is used to assign events to an end device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling and conversion events. GA4 also incorporates various machine learning functions to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that missing data can also be extrapolated on the basis of the collected data in order to optimize the analysis and also to be able to make forecasts.

For Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events can be, for example, the sending of a contact form or the purchase of a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports makeit easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
Behavior reports: Here we learn how you interact with our website. We can track which route you take on our site and which links you click on.
Conversion reports: Conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase Our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

Event-based data model: This model captures very specific events that can take place on our website. For example, playing a video, purchasing a product or subscribing to our newsletter.
Extended analysis functions: These functions allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyses of target groups or track your path on our website.
Predictive modeling: Based on collected data, missing data can be extrapolated using machine learning to predict future events and trends. This can help us to develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal. The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing. Measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user and you are assigned a User ID. The next time you visit our site, you will be recognized as a "returning" user is recognized. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.

Through identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters, your interactions are measured across platforms if you have given your consent. Interactions are all types of actions that you perform on our website.

If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize this. Exceptions may be made if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes itimmediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Since Google Analytics 4 focuses on event-based data, the töol uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). However, there are some specific cookies that are used by GA4.

These include, for example:

Name: _ga

Wert: 2.1326744211.152122703917-5

Intended use: By default, analytics.js uses the _ga cookie to store the user ID.It is basically used to differentiate between website visitors.

Expiration date: after 2 years

Name: _gid

Wert: 2.1687193234.152122703917-1

Purpose: The cookie is also used to distinguish website visitors

Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>

Value: 1

Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_

<property-id>.

Expiration date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google is constantly changing its choice of cookies. The aim of GA4 is also to improve data protection. The tool therefore offers a number of options for controlling data collection. For example, we can set the storage duration ourselves and also control data collection.

Here we show you an overview of the most important types of data that are collected with Google

Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "traveling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, derivations for location data are used shortly before the IP address is deleted.

Technical information: Technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hi=de

Your data is distributed on different physical data carriers. This has the advantagethat the data can be accessed more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always defined separately for each individual property. Google Analytics offers us four options for controlling the storage period:

2 months: this is the shortest storage period.
14 months: by default, GA4 stores the data for 14 months. * 26 months: you can also save the data for 26 months.
Data is only deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dIipage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.

Legal basis

The use of Google Analytics requires your consent, which we obtain with our cookie popup have been obtained. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. F GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcbOfddf_en. Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here:

https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to find out more about data processing, use the Google privacy policy at https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Analytics

Wehave concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPAis and, above all, what must be included in a DPA in our general section "Order processing contract (AVV)". This contract is required by law because Google processes personal data on our behaflf. It clarifies that Google may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the order data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/

Pinterest Web Analytics privacy policy

Weuse Pinterest Web Analytics, a web analytics program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish registered office at Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, I.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here:

https:/eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information on Pinterest's standard contractual clauses at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.

You can find out more about the data processed through the use of Pinterest Web Analytics in the full privacy policy at https://policy.pinterest.com/de/privacy-policy.

Explanation of terms used

Wealways endeavor to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations where necessary.

Supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

'supervisory authority' means an independent public authority established by a Member State in accordance with Article 51;

Explanation: "Supervisory authorities" are always independent state institutions that are also authorized to issue instructions in certain cases. They serveto carry out so-called state supervision and are located in ministries, special departments or other authorities. For data protection in Austria, there is an Austrian data protection authority; for Germany, there is a separate data protection authority for each federal state.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

"Processor" meansa natural or legal person, public authority, agency or other body which

processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can therefore also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

"Consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

indicates that they consent to the processing of their personal data;

Explanation: As a rule, such consent is given via a cookie consent tool on websites. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consentto data processing. In most cases, you can also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not give your consent, your personal data may not be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

"personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular b y reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is therefore all data that can identify you as a person. This is usually data

such as:

Name

Address

E-mail address®

Postal address

Telephone

numbere- Date of

birth

Identification numbers such as social security number, tax identification number, identity card number or matriculation number

Bank data such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the ownerof the connection. Therefore, the storage of an IP addressalso requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data, which also require a special legal basis. are worth protecting.

These include:

racial and ethnic origine political opinions
Religious or ideological convictionse* trade union membership
genetic data such as data taken from blood or saliva samples
biometric data (i.e. information on psychological, physical or behavioral characteristics that can identify a person).
Health data
Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements;

Explanation: Profiling involves collecting various pieces of information about a person in order to find out more about them. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or Advertising analysis programs collect data about your behaviour and interests on a website, for example. This results in a special user profile that can be used to target advertising to a specific target group.

Person responsible

Definition according to Article 4 of the GDPR

For the purposesof this Regulation:

"controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller". If we pass on collected data to other service providers for processing, they are "processors". An "order processing contract (AVV)" must be signed for this.

Processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When werefer to processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

Closing words

Congratulations! If you are reading this, you havereally "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the scope of our privacy policy, we take the protection of your personal data anything but lightly. It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, privacy policies sound very technical and legal. However, as mostof you are not web developers or lawyers, we wantedto take a different approach in terms of language and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy. If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you a pleasant time and hope to see you soon. to welcome you to our website again soon.

All texts are protected by copyright.

Source: Created with the data protection generator from AdSimple